She grew up in small-town America before moving to Chicago to purse a career in entertainment journalism. While attending school at Columbia College Chicago, Mackenzie and her two roommates started their own online music publication, Aggression Magazine. Since then, Mackenzie has contributed to Alternative Press magazine, Red Roll, and so on. When she’s not knee-deep in a Tarantino film binge, Mackenzie can be found face first in a Hunter S. Thompson tale, in the nosebleeds of a Miami Heat nail-biter or arguing the greatest rock album of all time. Presumably, normalcy includes insane freebies doled out to wealthy folks who could afford this stuff on their own. It’s the usual mélange of PR crud no one really asks for but amped up to 11, with some unusually opulent gifts served up to already-rich Oscar-nominated folks like Kristin Stewart, Andrew Garfield, Denzel Washington, Steven Spielberg, and Will Smith. Inside, find bougie goodies that range from free facials from Dr. Konstantin Vasyukevich in New York to an all-inclusive stay at Turin Castle in Scotland, with loads of luxe bath bombs, sweets, anti-aging serums, candles, antioxidants and more.
If you’ve ever wondered what’s actually included in these amazing gift bags, you’re in luck! The cost of the gifts are fully absorbed by the participating brands, which pay a minimum of $4,000 to have a product or service in the gift bag offerings and up to $25,000 to be a sponsor. Not a bad deal when you consider that a 30-second spot during Sunday night’s shows goes for $2 million, with the companies hoping that nominees will bring attention to their products on social media or in media appearances. Recipients also pay income tax for the monetary value of all accepted gifts. The “Everyone Wins” bags have a six-figure value and are given to 25 top Oscar nominees in the acting and directing categories.
$140k Oscar Gift Bag Could Cost Nominees A Lot in Taxes
At GBK lounge, which this year teamed up with eBay, nominees can pick up Tag Heuer watches and Saint Laurent https://turbo-tax.org/ bags. At the Secret Room events lounge, celebrities can get some Botox and claim a trip to Tahiti.
“The reality is if you do get to go on a $50,000 trip, and all you have to do is pay a tax percentage of that value, you’re still getting a pretty good deal,” he says. King James I, for instance, sold off aristocratic titles to fund the war with Ireland. In 1611, he created a new order of “baronet”—a rank between a knight and a baron—for anyone who donated the equivalent of $265,000 in today’s money. Highland Titles is just one of several companies capitalizing on the mystique of English nobility.
‘Everyone Wins’ at 2022 Oscars thanks to six-figure bags gifting land-ownership and more
There are two ways to get into these bags—either you’re approached, as Monica was, or you make a pitch to the firm that creates the bag. Distinctive Assets creates one of the most buzzed about bags, but with some research you may be able to find more local or niche gifts that make sense for your products. The GLAAD Media Awards, which honor members of the LGBTQ+ community, for example, creates its own gift bags. “While this gift bag does, as always, have an impressive value, that is neither our focus nor goal. A great gift has nothing to do with a price tag,” Fary adds.
- These bags have, rather aptly, been dubbed “Everyone Wins” bags and when you see what’s included in them, it’s easy to see why.
- For example, one of the gifts this year was an all-expenses-paid trip to Turin Castle in Scotland valued at about $50,000.
- And to do so, they’ve got to assemble a collection of gifts that are really worth talking about.
- If we had to make an Academy Award-winning Sophie’s Choice decision here, however, we’d probably pick Shinery, a hand soap purportedly designed to clean both your dirty mitts and gleaming jewelry at the same time.
- The Internet may have been debating on who the better actor is between Denzel Washington and Will Smith, but they’re both about to be Scotland Lords, so honestly whichever lands the award isn’t exactly that much better off.
- In 2006, when the bags were still Academy-sponsored, the Academy reached a settlement with the IRS and had to pay back taxes on previous bags and issue 1099s to that year’s recipients.
This year’s list of recipients include Will Smith, Jessica Chastain, Ariana DeBose, Denzel Washington, Nicole Kidman, Kristen Stewart, and Kirsten Dunst, among others. As the name suggests, the gift bags are delivered to all nominees as a sort of consolation prize for those who don’t win. Because if Nicole Kidman loses the Best Actress statuette to Jessica Chastain, she can comfort herself with the knowledge that at home waiting for her is an inflatable orca pool float from PETA that says “SeaWorld…BLOWS” and a tin of overpriced German chocolate biscuits.
The 2022 Oscars Gift Bags Are Worth More Than $100,000 and Include a Plot of Land in Scotland
The swag bag, which has been organized by marketing firm Distinctive Assets for the past two decades, is given to nominees in the best actor and actress, supporting actor and actress, and director categories. If you’re like the many other people making the exclusive switch to streaming and don’t have cable, you can catch the ceremony with a Hulu plus Live TV subscription. Just like the gift bags, this year‘s live event holds plenty of nice surprises. Also, ahead of the show, check out CinemaBlend’s thoughts on the likely Oscar winners. “The companies we feature have amazing products and services while also embracing diversity, inclusion, health, and philanthropy,” Lash Fary said in a statement obtained by FOX Business.
- However satisfying it might feel to try and spot forced smiles of the rich and famous, it turns out that no nominee goes home empty-handed after all.
- Brands have been known topay high prices to have their products and services included in the bags.
- This year’s bag is valued at just over $137,000 and includes items ranging from designer popcorn to a voucher for $12,000 worth of liposuction.
- The construction and development company–which specializes in luxury custom home building and renovation–is putting its services up for grabs to project manage an Oscar nominee’s next remodel or ground-up project for free.
Independently, Distinctive Assets began putting together their own gift packages for nominees. Back in 2016, the Academy went so far as to sue the PR firm for associating the over-the-top swag bags with the Oscars. We all know that Oscar nominees get treated to incredible swag bags every year which are always filled with amazing things from luxurious trips to delectable snacks, to all kinds of must-have beauty and skincare.
Ready to create your business? Start your free 14-day trial of Shopify—no credit card required.
There are multiple different food items made with edible gold, including gold-flake-infused ARITI extra virgin olive oil that—you can’t make this up—is inspired by Homer’s ancient Greek epic, The Odyssey. The “Everyone Wins” bag, of course, includes several different types of alcoholic beverages, from PRESS hard seltzer to Siempre tequila, because it wouldn’t be a proper swag bag without some booze. They’re even giving away literal plots of land in Scotland that come with the titles of “Lords and Ladies of Glencoe” for the, um, lucky owners.
What’s in the Oscar gift bag 2022?
The range of edible gifts in the box includes Ariti extra virgin olive oil infused with edible gold flakes, chocolate-dipped Posh Pretzels, a limited-edition set of Trust Me Vodka bottles, the world's first-ever flavour-wrapped popcorn kernels from Opopop, and a tea gift set from Oprah-approved The Chai Box.
In order to mitigate a ratings’ lull, the Academy has said that it plans on eliminating eight of its honors from the show in an effort to streamline the floundering telecast and that the awards would be presented off-air and then edited into the program itself. ‘Everyone Wins’ at 2022 Oscars thanks to six-figure bags gifting land-ownership and more. An added perk of getting nominated for an Academy Award is the swag bag, and this year’s offers just about everything a Hollywood star could ask for — and then some. “I feel like despite all of the bad news in the world, it’s really an important form of self-preservation and self-care to also carve out a little time for the fun, fabulous and frivolous, and certainly falls in that category,” says Distinctive Assets founder Lash Fary.
This year’s bag, named the “Everyone Wins” bag, was worth an estimated $137,000. What could be in this bag that is the value of nearly ten 2014 Ford Focuses? The 2022 Oscars swag bag included a three-night stay at a castle , a small plot of land in Scotland along with the title of “Lord” or “Lady,” a voucher for arm liposuction, and $25,000 worth of home renovations. Oscars season is filled with secondhand pleasures—the vicarious thrill when a favorite film or performer receives Hollywood’s most coveted award, the schadenfreude delight of debating questionable red carpet fashion choices. One among those, over the years, has become the voyeuristic intrigue of the famous/infamous “Everyone Wins” gift bags that the brand Distinctive Assets hands out to award nominees. Los Angeles-based entertainment marketing company, Distinctive Assets, created the “Everyone Wins” Nominee Gift Bags for 2022. This year, they put together a swag bag that’s sure to be a hit with recipients.
Do Oscar nominees get a gift bag?
(NEXSTAR) – In case bragging rights aren't enough, every Oscar nominee in the top acting and directing categories will be gifted a loaded swag bag ahead of the 2022 Academy Awards. The gift package is put together by Distinctive Assets and delivered to the nominees ahead of the ceremony, the company said.
You’ll be taking home an “Everyone Wins” swag bag courtesy of Los Angeles-based marketing agency Distinctive Assets, with an estimated value of about $100k. On a four-night stay for two at the Golden Door luxury resort, guests can try out personalized fitness, spa and nutrition programs complete with daily massages, private trails for hiking, gourmet meals and more.
Artists Just Need Better Time Management!!!
Still, even with taxes, Fary says that Distinctive Assets’ gift bags are a great deal for nominees. While not all of the 2022 Oscar nominees will walk away with the gift bag, 25 of them, along with the 3 celebrity hosts, will. Apparently only the nominees for “Best Actress,” “Best Actor,” “Best Supporting Actress,” “Best Supporting Actor” and “Best Director” will walk out of the Oscars as lords and ladies munching on fancy popcorn. “People say, ‘Why not donate the money spent on the gift bags to Ukraine? That the combined total value of last year’s swag bags ($5.1 million) approached the worldwide box office earnings of Best Picture winner Nomadland.
Some of the recipients of this year’s iconic Oscars bag include Best Director winner Jane Campion , Best Actress winner Jessica Chastain , and Best Actor winner Will Smith . Although the other top nominees will not be bringing home an Oscar this year, they are sure to feel like winners with their $140,000 lavish gift bag. Academy Award star nominees will be receiving gift bags of epic proportions at the 2022 Oscars on Sunday. This year’s Oscar bag, titled “Everyone Wins”, included items such as pre-paid trips, skin care, gourmet food, candles, board games, and a personal coaching session. The Chai Box’s own road to the Oscars began back in November of 2021, when the brand was approached by Distinctive Assets, an LA-based marketing firm that also handled the swag bags at the 2022 Grammys.
Per tradition, Distinctive Assets, a celebrity-oriented marketing company in Los Angeles, has assembled an over-the-top gift package reportedly worth more than $100,000. Nominees for best actor, director, and other categories will receive a grab bag of stuff and services, including age-defying elixirs, What is Inside An Oscar Nominees Swag Bag spa treatments, liposuction sessions, grocery-store candies and biscuits, and free project-management services for their next home renovation. The gift lounges, which have been a feature of the big award events since the 90s, are rooms filled with products where the nominees can do a supermarket sweep.
“This is not philanthropy on my part, this is my business,” Distinctive Assets founder Lash Fary told Reuters.